Flexo Label Advantage Group (FLAG) is inviting members to join the August Lunch & Learn, Why Your Competitors Embraced Digital and You Haven’t, on Thursday, August 21, at 2:00 PM EST.

In this session, HP Labels category manager Brian Cleary will break down the most common misconceptions that keep converters from making the leap to digital label production, including concerns about click charges, off-line finishing, and job costing.

Backed by industry data, Cleary will reveal why digital is outpacing analog and how today’s most valuable labels are being printed digitally, giving attendees a clear understanding of the real economics of digital versus analog, how digital capabilities open the door to high-value label opportunities, and why delaying adoption could mean losing ground to competitors.

“Digital adoption is a growth strategy many converters are seeing as a non-negotiable in their business,” says JC McKay, president of FLAG. “This session will help our members see the real business case for digital and help them understand why more converters are adopting this technology in their business right now.”

This virtual Lunch & Learn is exclusive to FLAG members, and registration is required.